The Joanne’s Tasty Hot! video was quite a bit of fun to shoot and put together. A thematic script was built around the company literature of “add it, top it, mix it, stir it, love it”, with food and beverages tailored and styled for the specific uses. The video’s digital elements were rebuilt and animated for this project. The objective being to keep the video “in the family” of the company’s existing design elements. Our research found most hot sauce products and videos are about just the heat, the spice or the burn. Joanne’s Tasty Hot! is all about the flavour and we made sure that was showcased front and centre!